Vol. 1 No. 2 (2025)
Volume 1, Issue 2 of the Taylorian Journal presents a collection of in-depth empirical research in the field of management, with a primary focus on the factors influencing organizational performance and consumer behavior in Indonesia. This issue highlights two main pillars in management studies: Human Resource Management and Marketing Management.
In the realm of human resource management, the articles explore crucial variables such as transformational leadership style, work environment, compensation, motivation, and work discipline as important determinants of employee performance. On the other hand, in the field of marketing, this issue comprehensively examines the dynamics of purchase decisions and customer satisfaction. The topics covered include the influence of brand image, product quality, promotion, digital marketing, and service quality across various industrial contexts, ranging from technology and beauty products to culinary and MSME (Micro, Small, and Medium Enterprises) retail businesses.
Overall, this November 2025 issue provides valuable insights for academics and practitioners regarding effective strategies for enhancing internal company performance and building strong relationships with consumers in a competitive market.
Published: 2025-11-30
Articles
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The Interplay of Work Facilities and Discipline in Enhancing Employee Performance A Case Study in a Public Sector Environmental Agency
Maria Febiyanri Abuk, Yesus Armirro Korbaffo, Fredirikus Timo (Author)46-52 -
Forging Loyalty in the Experience Economy The Mediating Role of Satisfaction between CX, CRM, and Loyalty in the Coffee Shop Industry
Zauharotus Safa'atin, Berno B. Mitang, Fredirikus Timo (Author)53-59 -
The Influence of Product Appearance and Celebrity Endorsement on Purchase Intention with Brand Image as a Mediating Variable A Study on Cosmetics Consumers in an Emerging Market
Yohana Fransiska Bere, Berno B. Mitang, Fredirikus Timo (Author)60-65 -
Unpacking Consumer Intentions in E-Commerce The Interplay of Effort Expectancy, Social Influence, and Cash-on-Delivery Payment Preferenc
Elia Kristiana Hati, Berno B. Mitang, Fredirikus Timo (Author)71-78 -
The Mediating Role of Cash on Delivery in the Relationship Between Facilitating Conditions and Hedonic Motivation on Consumer Behavioral Intention in E-Commerce Platforms A Study on Student Users of Shopee
Angela Arlenci Seran, Desmos R Manane, Fredirikus Timo (Author)79-86 -
The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying The Mediating Role of Positive Emotion in the Shopee Marketplace
Serlina Amnunu, Berno B. Mitang, Fredirikus Timo (Author)87-93 -
The Influence of Product Quality and Brand Image on Repurchase Intention The Mediating Role of Customer Satisfaction
Riska Cahayu D.Z. Hasanah, Fredirikus Timo, Aquidowaris Manek (Author)94-99 -
The Influence of Competence, Motivation, and Job Satisfaction on Employee Performance at Kopdit Swasti Sari, Kefamenanu Branch
Novitriana Maria Binsasi, Yesus Armiro Korbaffo, Fredirikus Timo (Author)100-104 -
The Digital Triad Analyzing the Influence of Influencers, Live Streaming, and e-WOM on Skincare Purchase Decisions on TikTok
Fransiska Lede Kondi, Desmos R. Manane, Fredirikus Timo (Author)105-109
