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Vol. 1 No. 1 (2025)

Welcome to the inaugural issue of Taylorian Insights: Journal of Management Review. This issue proudly presents five original research articles that explore various challenges and strategies within the contemporary management landscape.

In this issue, readers will find in-depth analyses of the synergy between human resources and infrastructure in driving public service performance, as well as the strategic implications of price and service quality on customer satisfaction in the cellular industry. Furthermore, we explore growth strategies for the sustainability of a rural tofu micro-enterprise, the role of promotion in shaping local consumer purchase interest in Oecusse-Ambeno, and a systematic literature review on the role of HRM in orchestrating agile and hybrid organizational transformations.

We extend our sincere gratitude to the authors, reviewers, and the editorial board who have contributed to this insightful inaugural issue. We hope these articles will serve as a valuable reference and spark further discussion. We invite researchers and practitioners to submit their best manuscripts for our next issue.

Vol. 1 No. 2 (2025)

Volume 1, Issue 2 of the Taylorian Journal presents a collection of in-depth empirical research in the field of management, with a primary focus on the factors influencing organizational performance and consumer behavior in Indonesia. This issue highlights two main pillars in management studies: Human Resource Management and Marketing Management.

In the realm of human resource management, the articles explore crucial variables such as transformational leadership style, work environment, compensation, motivation, and work discipline as important determinants of employee performance. On the other hand, in the field of marketing, this issue comprehensively examines the dynamics of purchase decisions and customer satisfaction. The topics covered include the influence of brand image, product quality, promotion, digital marketing, and service quality across various industrial contexts, ranging from technology and beauty products to culinary and MSME (Micro, Small, and Medium Enterprises) retail businesses.

Overall, this November 2025 issue provides valuable insights for academics and practitioners regarding effective strategies for enhancing internal company performance and building strong relationships with consumers in a competitive market.