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Fostering Business Sustainability

A Growth Strategy for a Rural Tofu Micro-Enterprise

Authors

  • Yeremias Lake

    University of Timor
    Author

  • Elisabeth Moy

    Universitas Timor
    Author

Keywords:

Business Sustainability, Growth Strategy, Rural Entrepreneurship, SWOT Analysis, Micro-Enterprise

Abstract

This study aims to formulate a viable growth strategy to foster business sustainability for rural micro-enterprises, presenting a case study of the "Sumber Rezeki" tofu business in Belu, Indonesia. Employing a qualitative approach, this research utilizes a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to comprehensively evaluate the enterprise's internal and external strategic factors. The analysis reveals that the business is strategically positioned in Quadrant I of the SWOT matrix, where its significant internal strengths (score: 4.0) and favorable external opportunities (score: 4.0) strongly outweigh its weaknesses (score: 2.0) and threats (score: 2.75). This favorable position indicates that a progressive growth strategy is highly recommended. The findings suggest that by leveraging its core strengths to capitalize on market opportunities, the enterprise can achieve enhanced growth and ensure long-term sustainability. This research contributes practical insights for the subject enterprise and provides a strategic framework applicable to other traditional micro-enterprises operating in similar rural economic landscapes.

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References

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Volume 1, Issue 1, May 2025

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Published

2025-05-31

Data Availability Statement

The data that support the findings of this study are not openly available due to reasons of privacy and confidentiality concerning the participating enterprise and its employees. Data are, however, available from the corresponding author upon reasonable request and with permission of the 'Sumber Rezeki' enterprise.

Issue

Vol. 1 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 Yeremias Lake, Elisabeth Moy (Author)

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